The life and health industry is an emerging industry with enormous market potential.
It involves multiple production and service fields closely related to human health, including pharmaceutical products, health products, nutritional foods, medical devices, health equipment, leisure and fitness, health management, and health consulting. The collective has restructured the "Chinese style life and health industry system" under the new situation and position. The final definition is that China's life and health industry is composed of six basic industry groups:
Firstly, the medical industry is mainly focused on the production, sales, and application of medical services, drugs, devices, and other consumables.
Secondly, the non (cross) medical industry mainly focuses on health therapy, rehabilitation, reproductive care, and beauty and makeup.
Thirdly, the traditional health product industry mainly focuses on the production and sales of health food, functional drinks, and health products.
Fourthly, the health management industry is mainly composed of personalized health testing and evaluation, consulting and consulting, sports and leisure, intermediary services, guarantee and promotion, and cultural institutions for health preservation.
Fifth, a new type of health industry with disinfection and sterilization products, environmental protection and epidemic prevention, healthy home furnishing, and organic agriculture as the main body.
Sixth, a new type of health industry driven by the terminal transformation of medical and health products, with transit circulation and professional logistics distribution as the main body, is emerging.
Life and health are increasingly receiving attention and importance from the Chinese people, and the health industry has great investment potential. Nowadays, it has become a major "sunrise industry" in China's economic industry.
Renowned American economist Paul Pilzer referred to the life and health industry as the global "fifth wave of wealth" after the IT industry in his book "The Fifth Wave of Wealth".
Typical Case：
Case1：
Project type: Simplify complexity
Project theme: Can we create new value while reducing costs?
status
The packaging cost of pharmaceutical products is much higher than that of other consumer goods, mainly because the packaging of pharmaceutical products not only needs to reflect the efficacy of the product but also needs to have high precision. The client is a well-known supplier of medical equipment and services, and has commissioned ToKnow Consulting to conduct an investigation and analysis of its product packaging, repositioning its product packaging value while reducing packaging production costs.
Target
-Define the role of packaging and the true value of packaging
-Reduce waste while creating new value
-Make the packaging more reflective of its association with drug suppliers and patients
Insight
The client currently has a complete and complex product and service coding system, and products stored in hospital pharmacies can be queried through this code on the packaging. However, we found that this complex coding system did not bring as much convenience as they imagined. On the contrary, many hospital users feel that such packaging makes them even more confused. Moreover, many nurses and patients believe that important information about the drug itself, such as product introduction and usage methods, is not clearly reflected on the packaging, which brings inconvenience to their use.
Conclusion
Through this in-depth investigation, the client has made changes to its product packaging without conflicting with its original organizational system, making it simpler and more flexible. The client not only reduces the production cost of the product, but also makes nurses and patients who use the product on a daily basis feel that the product is more understandable and practical.