TMT， It is the first letter of the three English words of telecommunications, media, and technology, which are integrated together. In fact, it is the convergence trend of telecommunications, media technology (Internet), and information technology in the future.
TMT industry is an emerging industry that links high-tech companies with telecommunications and other industries based on the Internet and other media. The characteristics of the TMT industry are information exchange and integration.
The three words TMT imply very rich meanings. The technology in TMT is more IT oriented, and the media is more new media represented by the Internet, desktop Internet, and mobile Internet. These are three industries, which are the basic background for us to interpret the TMT industry. Why separate the TMT industry and extract a new concept is because we have seen the evolution trajectory of these three industries in the historical process, as well as the possible changes and characteristics that may occur in the future, as well as the changes in technology characterized by IT. If we discuss information and technology together, we will emphasize technology more in the past and information more in the future. The telecommunications industry will provide more diversified services to consumers and customers, including more forms of products marked by media content and entertainment. Telecommunications will also enter the field of new media and new entertainment more frequently. The IT and telecommunications industries are both transitioning more towards applications, information, services, and entertainment. The traditional media industry has also undergone some new changes under the interweaving influence of these two forces. Of course, there is also a very important background - we have already felt the new wave of the Internet.
Typical case:
Case 1:
Project type: New Product Development/Future Vision
Project theme: How will people watch TV in the future?
Situation
Although the client has achieved great success in the television industry with its excellent visual color quality and eye-catching exterior design, the development of new technologies has increasingly connected televisions to the internet. What kind of experience will watching TV become with all these technologies? And how can we respond to this change in advance?
Target
Explore and define the existing and emerging ways in which people watch television in the next 5 years, and provide recommendations for businesses to enter the field of television and online content providers through consumer experience.
Insight
A key point in the research is that the sharing of online content is gradually replacing the traditional media experience of television, as people can share resources through the internet. The use of online content to tell stories, communicate and explain to people, and even educate children has far surpassed traditional television functions. The display of media content on television will have profound significance.
Conclusion
Through research, we propose three new TV watching modes: individual enjoyment mode, collective sharing mode, and family work mode. Two of these TV watching modes are currently expanding the way people watch TV in the future and reshaping the concept of watching TV.