Fast moving consumer goods (FMCG) refer to consumer goods with a shorter lifespan and a faster consumption rate. The reason why they are called fast is because they are primarily daily necessities, relying on frequent and repeated use and consumption by consumers, and achieving profits and value through a large market volume. Typical fast-moving consumer goods include daily chemical products, food and beverages, tobacco, etc;

The fast-moving consumer goods industry has developed into the world's largest industry.