Invited to FILA enterprise for exchange and discussion, both parties exchanged company information and FILA brand history.

The FILA brand was founded by the FILA brothers in BIELLA, Italy in 1911 and has a history of nearly a hundred years. In the 1970s, FILA collaborated with a diversification strategy to expand its sportswear business. And in the following years, he successively developed golf, tennis, fitness, yoga, running, and skiing series, ultimately establishing the backbone position of world-renowned sports brands, regarded as a representative of art and a model of luxury.

Both sides had in-depth exchanges and explored various feasibility areas for possible future cooperation.